LEGO Fusion

LEGO Systems Blends Physical and Digital Play with New LEGO FUSION

New Play Experience Moves Children Seamlessly Back and Forth Between Physical and Virtual LEGO Worlds Via Hands-On Brick Building and App Gaming to Delight LEGO Builders and Casual Gamers Alike.

NEW YORK (June 19, 2014) – LEGO Systems, Inc., makers of the world’s leading construction toys, today introduced LEGO®FUSION, a play experience that combines traditional LEGO brick play with familiar app-based game themes. LEGO FUSION leverages new technologies—and children’s fascination with them—to create an entirely new way to engage in LEGO brick building and app game play for children ages 7 and up. Available later this summer, the LEGO FUSION collection will include four distinct titles: LEGO FUSION Town Master, LEGO FUSION Battle Towers, LEGO FUSION Create & Race and LEGO FUSION Resort Designer.

Each LEGO FUSION experience consists of a distinct set of LEGO bricks, a corresponding free downloadable app and the new FUSION capture plate, a small brick building plate with a printed design that enables a smart phone or tablet’s camera to identify the size and colors of the LEGO bricks built onto it. In response to game prompts, children build vertically in 2-D on the FUSION capture plate, enabling the app to ‘see,’ import and transform the creation into 3-D in the digital world.